{"id":620,"date":"2009-10-18T10:00:55","date_gmt":"2009-10-18T14:00:55","guid":{"rendered":"http:\/\/www.zackgrossbart.com\/blog\/?p=620"},"modified":"2022-01-15T06:23:50","modified_gmt":"2022-01-15T10:23:50","slug":"brand","status":"publish","type":"post","link":"https:\/\/www.zackgrossbart.com\/blog\/2009\/10\/brand\/","title":{"rendered":"Teleworker Personal Branding"},"content":{"rendered":"

\"brands5\"<\/p>\n

A friend of mine asked me recently, why isn’t CSS<\/a> on your resume<\/a>? The question seems simple. I’m an engineer (in addition to an author) and I know CSS. Proficiency with cascading style sheets is an increasingly sought-after skill and I mention enough other acronyms on my resume. Adding CSS seems like the logical thing to do, but it isn’t.<\/p>\n

It’s question of personal branding<\/a>. Branding is amazingly important for teleworkers because finding remote jobs is more difficult. You need to work harder to stand out from the crowd.<\/p>\n

My resume tries to brand me as someone who can write serious code. There are workhorses like C++ for credibility and obscure languages like Haskell for some extra nerdy panache. CSS isn’t a programming language and engineers who see it on the same resume with C++ think the candidate doesn’t really know either.<\/p>\n

Being a “real programmer<\/a>” is very important since resumes with Java and Python are routine. The message of my resume is simple and direct: Zack knows code. Focus is an important part of branding, but with focus comes limits.<\/p>\n

I’m also a decent designer<\/a> (at least I like to think so). When I brand myself as a designer C++ becomes a detriment. Someone who knows C++ is an engineer and the common wisdom is that engineers don’t know anything about design. And there’s the rub.<\/p>\n

C++ means engineer and CSS means designer. Two skill sets that, in the minds of most hiring managers, are rarely found together. I could create two resumes, but an unfocused brand is a failed brand. So I’m left being one thing to all people.<\/p>\n

The only solution I have is education. Show as many people as possible that you can be a designer and an engineer. That love of function and form can exist in the same person. I’m still working on it.<\/p>\n

Do you agree? How do you convince other people you’re more than just one thing?<\/p>\n

The picture in this article was created by caveman_92223<\/a> and is used under the CC BY-ND 2.0<\/a> license.<\/div>\n

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