Garr Reynold’s Personal Branding Blog

August 12, 2010

Chapter 2 – Market Yourself Into A Remote Job

Garr Reynolds is a master of personal branding. His message of “presentation zen,” including a website and book of the same name, have made his name synonymous with good presentations.

Garr gave a presentation at Google in March of 2008 which you can find linked from his website Presentation Zen. It starts with a personal introduction.

Garr has built his personal brand well enough that it is easy to communicate and compelling. After he talks for five minutes you know who Garr is, what his background is, and that he is the presentation guy. His ability to seamlessly blend his own story with the content of his presentation is an excellent example of personal branding.

Garr isn’t an engineer, but his message is important for engineers. You will have many opportunities to talk about yourself. Decide how you want to describe yourself and make sure you can give your own personal introduction in five minutes. The ability to talk about your brand well is an important part of finding a job.

Hiring managers look out upon a sea of engineers with identical skills and need to pick the superstars from the duds. Make their job easier. Stand out and:

  1. Take control of your own message.
  2. Show off your skills.
  3. Make it easy for people to find you.

Your blog represents you. It is your chance to show what you can do on your own terms and it is an important piece of how an employer will find you.

Your career will grow over many years and a number of different jobs. Build your reputation and be a public presence from early on. It will make a big difference when it comes time to get that next job interview.

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