ejohn.org is successful. It has a large following because John provides useful and focused information. It also creates John Resig as a brand. Type “John Resig” into Google and John’s blog comes up first. His blog gives you a good understanding of who he is.
Any potential employer would see John’s site and immediately start to feel like they know him. There is enough personal information to be meaningful and enough professional information to make you trust John as an engineer. His site is so effective at showcasing his talents that he had to add a note letting people know, “I’m not currently looking for work.”