6 Ways To Improve Your Telecommunication

August 22, 2009

Seth Godin recently posted a supposedly simple math quiz. He asked this question:

Let’s say your goal is to reduce gasoline consumption.

And let’s say there are only two kinds of cars in the world. Half of them are Suburbans that get 10 miles to the gallon and half are Priuses that get 50.

If we assume that all the cars drive the same number of miles, which would be a better investment:

  • Get new tires for all the Suburbans and increase their mileage a bit to 13 miles per gallon.
  • Replace all the Priuses and rewire them to get 100 miles per gallon (doubling their average!)

Most people assume the second option is the best (I did), but upgrading the SUVs saves more gas than upgrading the Priuses. Seth attributes the trouble people have with this problem to the idea that “we’re not wired for arithmetic.”

I don’t agree with him. You may have hated algebra, but this problem is taugh because of poor communication. The key detail here is the assumption that both cars drive the same number of miles. He buries this fact in the third paragraph in the middle of a sentence that starts with the weak phrase “if we assume.”

For us telecommuters communication is a vital skill. You may not be there to explain something like this to your boss or your team. Clear and simple communication makes a larger impact and saves a lot of time. We can make this problem much easier to understand with a few changes:

A group of people each drive 100 miles to work. Half of them drive SUVs and get 10 miles to the gallon. The other half drive a Prius and get 50 miles to the gallon.

math1

We want to decrease the amount of gasoline consumed and we have two options:

  1. Purchase new tires for the SUVs and increase their gas mileage to 13 miles per gallon.
  2. Upgrade the Priuses to increase their gas mileage to 100 miles per gallon.

math2

We only have enough funds for one option so which reduces gasoline consumption the most?

The second example explains what’s going on and makes everything much clearer. The upgrade to the SUVs saves 2.4 gallons of gas and the upgrade to the Priuses saves only one. The first option plainly uses less. The math is the same, but the presentation is different.

  1. No tricks The second example started by simply stating that each of them drive 100 miles to work.
  2. Real numbers Instead of saying the same number of miles the second example assigns a real value: 100 miles.
  3. Simple images Creating a diagram makes it easy for anyone to follow.
  4. Highlight differences The images in the second example uses different colors to show you what the real differences are.
  5. Added labels Clearly marking the options as one and two makes them easier to discuss.
  6. Tell a story The second example puts the numbers in the context of a real story. We’ve all driven to work so we can clearly picture it in our minds.

Improving your communication skills is one of the best ways to make yourself a more effective telecommuter. Make yourself easy to understand and your coworkers will want to talk to you.

  • I guess the thing about numbers is that people assume they understand them... they are condensed versions of images, explanations, captions and all the rest.

    I don't think you can accuse me of trying to trick people. I put the key information in the question itself, it's not buried or weak.

    The reason people get this wrong (and in fact get really angry at me when they do) is because they think they are manipulating the truth when they're messing with the numbers, but they're not. They're averaging averages.

    A car drives from NY to Buffalo at 60 miles an hour.
    It drives back at 40 miles an hour.

    What's the average speed?

    Hint: it's not 50, and my wording isn't weak. We're just not that good at turning numbers into truth.
  • @Seth This is a really good example of how emotional people can get about numbers. As an engineer I would like to believe that numbers are emotionless, but that just isn't the case. The way data is presented has an enormous impact on the way that data is perceived.

    That said, I didn't mean to imply that you were trying to trick anyone or had any malicious intent. Your example showed very well how easily you can change impressions by changing the way something is presented. I wanted to show an example that reversed the effect you were creating.

    One of the problems with telecommuting is that people often misrepresent data accidentally and create unnecessary communication problems. This happens everywhere, but being far away from your team means you need to put extra effort into resolving these issues.

    ...and thank you for being the first commenter on this new blog.

    P.S. Let's start by assuming we are talking about New York city instead of New York state. You don't say how long the journey took, but we'll say it took one hour to get there and therefore 1.5 hours to get back since the time doesn't change the average. That means you traveled for 2.5 hours and went 120 miles. 120 / 2.5 = an average speed of 48 miles per hour.
  • Your explanation is great and the little cars/SUVs rock. Seth got a back rub compared to the irate reactions Marilyn Vos Savant got upon similarly offending peoples' mathematical intuition in the famous "Two boys" problem (got statistics?) I entertained on my blog.
  • Thanks for the comment Teri. Statistics problems offer many chances for seemingly obvious wrong answers. The two boys problem makes me think of the birthday problem.
  • Mike
    If you want people to get REALLY mad at numbers, introduce them to the Monty Hall Problem.
  • Helen
    I thought your explication of this problem was excellent. Your description made it clear what exactly it was that needed to be compared (gallons used rather than mpg), but it also highlighted the point you are making, that clarity of expression greatly enhances ease of communication. I deal remotely with an intern from another country whose English is not really bad, but whose constant use of long and involved sentences makes deciphering his meaning a lengthy ordeal .
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